The pH Group, with offices in London, Paris and Amsterdam, and operating across several European countries and the U.S., was founded in 1987, with the specific purpose of assisting clients in understanding their customer base, and identifying new business opportunities. All this time we have focused on business to business analytics, pioneering new approaches, and extending the range of the possible in terms of modeling product appetite and relationship potential.

Achieving sustainable organic growth, however, not only requires well-targeted Breeding and Hunting, but also optimising the deployment of sales force resource and the management of multiple channels. We have undertaken such projects across the full range of industry sectors.

Through the accumulation of universe data sets and individual time series on millions of firms (including several hundred thousand defaulted firms), across several countries, we have also developed very predictive and original models for future default risk and likely future growth paths.

These diagnostic and strategic goals are achieved through the application of highly specific, proprietary, state of the art, database tools - for matching, cleaning, enhancement and data management - which have become an area of value add in their own right for many of our major clients.